Millions of people are now Facebook users. And most likely, you’re on that list. If you’re a business owner, you need to know all the ways to reach Facebook users to create a new customer base. Here are just a few tips you can use for Facebook marketing.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People on Facebook often like these types of pages instead of plain pages.
Think about creating your own group rather than just a page. Facebook groups are a great way to get people to interact more. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If it is a really good offer, you can even promote it to non-fans.
Always answer all the questions and comments sent to you via Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Make sure to build a fan base when marketing on Facebook. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you reach that goal, you get more followers from promotions.
Use care in selecting your updates. People don’t want to be flooded with sales jargon or spam. Updates need to be entertaining, helpful, or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Hiding your content from non-fans is an effective method in converting visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Speak with your fans so they can be involved with the decisions you need to make as a business. People enjoy being on the “inside.” A great way to do this is by getting them involved in business decisions. As an example, a blogger could have readers vote on a topic they’d like to hear about.
All your content needs to be “Share”-able. If your page includes relevant information, your followers will likely share it. Facebook is great for sharing and connecting information and people. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Since reading this piece, you are aware of what it takes to begin marketing on Facebook. Use these tips and you’ll be surprised at the success you have. Get started now and you’ll be on your way to success.