Everyone has an opinion on the best way to use Facebook as a marketing tool for your business. Trends may temp to, but they aren’t what is needed to effectively market your business. This article highlights all you need in order to be a success.
Make sure you talk to your fans regularly in order to find out what they want from your business. If you have people posting to your page, pay attention to them. There are a lot of popular businesses that get marketing tips from their fans. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Check comments on your Facebook page regularly and respond promptly. Show that you appreciate their questions and comments, and give helpful responses. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Don’t neglect your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For powerful Facebook marketing, you need an audience that feels respected. This gets customers truly engaged in your company.
You must know when it’s okay to post on another person’s Facebook page about your business. When posting on other’s Facebook pages, it can get you significant attention. Make sure you’re seeking the right kind of attention. Only post on another person’s profile page if you’re sharing something valuable. Do not spam other pages.
If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. You can give away coupons for your product or maybe free samples. You can make it a contest or you can make the gift for all. If they know they can get something they want, they will like it without hesitation.
Be sure your posts are valuable. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. If you are going to put up personal things, do it on your personal page.
Many people take a “throw everything at the wall and see what sticks” approach to marketing through Facebook, which isn’t always effective. The article you just read should allow you to develop solid strategies for your campaign. You will generate a lot of sales if you apply the tips you just read and look for ways to improve your campaign.